5 things most parents don't know about kids' earrings

You know what earrings did to your ears.
Why wait until they do the same to hers?

Remember the itching. The redness. The pair you loved and eventually couldn't wear. You learned about ordinary earrings the hard way. She doesn't have to.

Maybe somebody told you that you had sensitive ears. Maybe you started searching for "hypoallergenic". Maybe you ended up painting the posts with clear nail lacquer before a night out. Whatever your story, you found out what ordinary earrings are made of the hard way, and nobody told you first.

Yes, please send us our Mom & Me set

30-day Try-Them Guarantee · Free tracked US shipping

A mother and her daughter looking at each other, both wearing matching purepixxi Flawless Crystal studs.

Her ears are fine today

Her ears are fine today. That's exactly why what goes in them is worth choosing.

An earlobe wearing an ordinary gold-colored stud, red and inflamed.

Other brands

An earlobe wearing a purepixxi Flawless Crystal stud, calm and clear.

Drag to compare. Illustrative: skin reacts differently from person to person.

Between six and twelve she may wear all kinds of earrings with no obvious problem. That doesn't mean every metal touching her ears is one you would knowingly choose. And you know something she doesn't yet. Ears can change. Yours did. One day earrings were simply earrings, and then came the itching, and suddenly you were reading the back of the packet. What if you had known then what you know now?

The finish isn't the whole earring.

It can look like gold and still say nothing about the metal underneath it.

The back touches her too.

The post and the butterfly back sit against her skin as much as the front does.

It can take a while to show up.

Sometimes two days, sometimes two months.

Nickel is one of the most common causes of skin reactions to jewelry, and there is still no US legal limit on how much nickel an earring may release. Sources: AAD; AAP 2020.

"But I always buy hypoallergenic"

"Hypoallergenic" is a falsely reassuring word. It is not an ingredient list.

It isn't a regulated word.

No legal definition. No test required. No standard to pass. A brand can print it on anything.

It doesn't tell you what's under the finish.

Or whether the post and the butterfly back were made to the same standard as the part everybody sees.

You've probably been here before.

A new pair. A different brand. Another reassuring label. The same sore ears by Sunday.

No US law requires a jewelry brand to say what its alloys are made of, in the earring or in the butterfly back. Both sit against her skin all day.

After what your own ears taught you, you deserve a better answer than a word on a card. So here is ours, in full.

You've heard "hypoallergenic" before.

	purepixxi	Labeled "hypoallergenic"
Nickel, the usual culprit	Nickel release: not detected	Nickel release: unknown
Green ears	S316L Surgical Steel. No brass.	Often brass underneath
Is the back tested?	Yes, by SGS	Often not
Backs that fall off	Notched post. Secure, removable.	One on the bathroom floor
How do you know?	SGS lab report	A word on the box
Cute and proven?	Both	Cute. Not proven.

Nickel, the usual culprit

purepixxi
Nickel release: not detected

Labeled "hypoallergenic"
Nickel release: unknown
Green ears

purepixxi
S316L Surgical Steel. No brass.

Labeled "hypoallergenic"
Often brass underneath
Is the back tested?

purepixxi
Yes, by SGS

Labeled "hypoallergenic"
Often not
Backs that fall off

purepixxi
Notched post. Secure, removable.

Labeled "hypoallergenic"
One on the bathroom floor
How do you know?

purepixxi
SGS lab report

Labeled "hypoallergenic"
A word on the box
Cute and proven?

purepixxi
Both

Labeled "hypoallergenic"
Cute. Not proven.

Swipe to compare

Any brand can print the word. Only a lab report can back it up.

This is why we made purepixxi

Not to make another pair of children's earrings. To answer one question: what would we put in our own daughter's ears?

Two materials, and we name them both. S316L Surgical Steel, the core of the whole earring. Aunix™ 24K, our pure 24 karat gold finish over it. And we mean the whole earring: the setting, the post, the butterfly back. Every contact point accounted for.

The claw setting of a purepixxi stud, front on. — One earring, three contact points, one specification. Photographed, not drawn.

The post of a purepixxi stud, with the security notch that holds the back. — One earring, three contact points, one specification. Photographed, not drawn.

Because the part behind her ear matters as much as the part everybody sees. No vague post. No cheaper back quietly swapped in where nobody looks.

S316L Surgical Steel core.

A named grade specified for prolonged contact with skin.

Aunix™ 24K. Gold, engineered.

Pure 24 karat gold on the surface, S316L Surgical Steel underneath.

Nothing left unnamed.

Every contact point, accounted for.

SGS did the testing, not us. The report is further down this page, and you can read every page of it.

Yes, please send us our Mom & Me set

Not all gold is equal.

The karat tells you how much of it is actually gold. The rest isn't gold. It's other metals, often including nickel and copper, and nobody has to name them.

9 Karat Gold

37.5% gold

62.5% other metals, including nickel, copper and zinc. Nickel is the most common trigger of contact reactions in children.

62.5% other metals

14K

14 Karat Gold

58.3% gold

More than 40% other alloys. Often sold as the safe choice for children, and still a mix nobody has to name.

41.7% other metals

18K

18 Karat Gold

75% gold

Sold as premium. A quarter of it is still other metals sitting against her skin all day.

25% other metals

Mom & Me set

24K

24 Karat Gold

99.9% gold

The highest purity there is. No alloy mix. No nickel. The finish on both pairs, hers and yours.

0.1% other metals

What's under the gold matters too.

A finish can wear. Underneath is the base metal, and that's what touches skin when it does. These are the base metals used in most fashion jewelry, worst to best.

Mixed metal alloyUnnamed, under the finish

Brass and "gold-tone" alloysCopper and zinc, the usual cause of green marks

Standard stainless steelA lower grade, rarely specified

S316L Surgical SteelA named grade, and the core of every purepixxi earring

Independently tested

You shouldn't have to take our word for it.

Anyone can make a claim, so we had ours tested. There are real US safety standards for children's jewelry: ASTM F2923 and CPSIA. SGS, an independent lab, tested purepixxi earrings against them: the earring, the post and the butterfly back. Report BTO 341803/1, and every purepixxi earring is made to that same specification. The same S316L Surgical Steel, the same Aunix™ 24K finish, the same back.

Page 1 of SGS test report BTO 341803/1, with every test listed as Pass. — Read the full SGS report

ASTM F2923The US safety specification for children's jewelry. It covers construction as well as materials.

Passed

CPSIAUS federal consumer safety law. Lead came in at less than a tenth of the permitted limit.

Passed

Nickel releaseMeasured by the EN 1811 method, which tests how much nickel a metal releases against skin, on the earring, the post and the back.

Not detected

CadmiumA heavy metal restricted in children's products. It came back below the lab's detection level.

Below detection

There's a dad behind all of this

Matt Westmore, founder of purepixxi. — Matt WestmoreFounder and dad

"I didn't build purepixxi because there was a gap in the market. I built it because there was a little girl."

My name is Matt Westmore. My family owns the largest fashion accessories business in South Africa. From the age of seven I was on buying trips to Asia, watching how jewelry gets designed, made, priced and labeled long before it reaches a shelf in a store. I have stood on the production lines. I have seen the gap between what an earring looks like and what actually goes into it.

I know which components get specified carefully and which ones get value-engineered. The butterfly back is almost always the latter.

I grew up inside this industry. What I saw is why I built this differently.

I also understand personally what it means when the body can't tolerate what it's exposed to. Three years ago I woke up with the complete loss of use of my right hand. After months of misdiagnosis I was told I had developed MMN, Multifocal Motor Neuropathy, a lifelong autoimmune neurological condition. My daughter was one year old.

I have a daughter who will soon want to wear earrings. I wasn't willing to put on her what I had seen coming off those production lines. So I started asking what would be considered safe enough to sit on a child's skin every day, and built purepixxi from the answer.

The problem is not finding earrings. The challenge is finding one brand that is honest about what they're actually made of. That is the one thing purepixxi was built to do. To be honest.

Every purepixxi earring follows one simple rule. "If it's not good enough for my daughter, it's not good enough for yours."

Your Mom & Me set

She'll think you only bought matching earrings. You'll know you invested in something way more.

For her it's "Mommy and I have the same earrings." For you it's knowing exactly what you chose to put in both your ears. Years from now she'll have no idea why that mattered so much to you. We think that's rather the point.

purepixxi 5mm Flawless Crystal Stud Earrings in 24K Pure Gold, Mom's pair.

Mom · 5mm Claw-Set Solitaire Studs

A clear Flawless Crystal in a four-prong claw, proportioned for adult ears. S316L Surgical Steel through the setting, the post and the butterfly back, finished in pure 24 karat gold with Aunix™ 24K.

Sells for $67

purepixxi 4mm Flawless Crystal Stud Earrings in 24K Pure Gold, her pair.

Her · 4mm Claw-Set Solitaire Studs

The same solitaire, made smaller for young ears. Identical construction, because the second pair is not where anyone should be cutting a corner.

Sells for $67

Everything that arrives

A pair of purepixxi 5mm Flawless Crystal claw-set studs in pure 24 karat gold. — Mom's 5mm solitaire, close.

A pair of purepixxi 4mm Flawless Crystal claw-set studs in pure 24 karat gold. — Her 4mm solitaire. The same setting, made smaller.

Close view of a purepixxi post and butterfly back in pure 24 karat gold, showing the security notch. — The post and the butterfly back, close. The notch is what holds hers on.

A pair of purepixxi Flawless Crystal studs resting on a branded purepixxi gift box. — Each pair arrives in its own purepixxi gift box.

A purepixxi gift box opened, showing the welcome card, a pair of earrings, the pouch and the cleaning cloth. — Every gift box includes a welcome card, a pouch and a cleaning cloth.

Swipe to see the rest

And this time, you can actually wear them.

You've bought earrings before that looked beautiful in the box, and then your ears had other ideas. These are made to one specification, and we stand behind that specification for as long as you own them. Put them on. Let her wear hers. Live in them.

A woman wearing the 5mm purepixxi Flawless Crystal stud in 24 karat gold.

Lifetime guarantee

Every purepixxi earring is covered for life against craftsmanship defects and material failure. If a pair fails because of how it was made or what it was made from, we replace it. No expiry. Email orders@purepixxi.com with your order number.

We know where reactions come from. An unnamed alloy under a gold-colored finish. Low-karat gold that's mostly other metals. A back nobody bothered to test. There is none of that in this set, and if a pair ever fails because of how it was made or what it was made from, we replace it.

Our US launch

For our US launch, we're releasing 80 Mom & Me sets at this price.

One pair for you, one for her. $134 if you bought them separately. Today, both for $67.

Her 4mm Claw-Set Solitaire Studs$67
Your 5mm Claw-Set Solitaire Studs$67Free
Free tracked US shippingIncluded
The Parent Guide to Safe EarringsIncluded
Lifetime guaranteeIncluded

Today$134 $67

Yes, please send us our Mom & Me set

You'll review everything before payment · Secure two-step checkout

1 Your details 2 Delivery and payment

Your ears taught you something. Her advantage is that she doesn't have to experience the same pain.

You couldn't know then what you know now. Today you can make a different choice. Not because there's anything wrong with her ears, because there isn't. One beautiful pair for the woman who already knows, and one matching pair for the girl who may never need to.

A girl wearing the 4mm purepixxi Flawless Crystal stud in 24 karat gold.

P.S. You probably never thought about what was in your earrings until your ears gave you a reason to. She hasn't had that reason yet. That's precisely the point.

Yes, please send us our Mom & Me set

Questions we always get

Straight answers. No marketing language.

My daughter has had reactions before. Is Surgical Steel actually different?

It's a named, specified grade rather than an unnamed alloy, and that's what makes it testable. S316L Surgical Steel does contain nickel, bound into the steel. What matters for skin is how much nickel is released, and SGS found none detected under the EN 1811 method, on the earring, the post and the back. Skin is individual, so we won't promise she'll never react. We can show you exactly what was tested, and you have 30 days to find out on your own ears first.

Is the gold finish gold plated?

Yes. It's a pure 24 karat gold finish, Aunix™ 24K, over a S316L Surgical Steel core. The difference is what's in the gold and what's under it. Most gold-plated earrings use lower-karat gold, which is part other metals, over an unnamed base metal. Ours is pure 24 karat gold over a named, tested steel.

Why 24K gold and not 18K or 14K?

Lower karat gold is an alloy. 14K is 41.7% other metals and 9K is 62.5%, often including nickel and copper. 24K is 99.9% gold, so the surface touching the ear is gold.

What's the difference between the two pairs?

Size, and nothing else. Yours is the 5mm claw-set solitaire, proportioned for adult ears. Hers is the same solitaire at 4mm, made smaller for young ears. Same steel, same gold finish, same butterfly back.

Is the butterfly back the same Surgical Steel?

Yes. On both pairs the post, the setting and the butterfly back are S316L Surgical Steel finished in pure 24 karat gold. The back is where many brands cut cost. SGS tested ours: nickel release not detected.

What if she still has a reaction?

Email orders@purepixxi.com and we'll refund you in full within 30 days of delivery, worn or not. Skin is individual and no brand can promise how one person's will behave. What we can do is name every material, show you the lab report, and take the risk off you while you find out. We also want to hear about it, because that's how the standard stays honest.

Can I see the lab report?

Yes. It's SGS report BTO 341803/1 and you can read the full report here. It is the material specification every purepixxi earring is made to, the Mom & Me set included. Ask us anything about it at info@purepixxi.com.

What age are these for?

purepixxi is designed for girls with healed piercings, and the 4mm solitaire suits young ears from around six upwards. The 5mm is the adult size.

How long does delivery take?

Free tracked shipping across the US. You'll get a tracking number as soon as it leaves us.

What does the lifetime guarantee cover?

Craftsmanship defects and material failure, for life. If a pair fails because of how it was made or what it was made from, we replace it. Email orders@purepixxi.com with your order number.

Yes, please send us our Mom & Me set

You know what earrings did to your ears.
Why wait until they do the same to hers?